SEO Articles online marketing

Writing a Request For Proposal

March 1st, 2002

by Stephan Spencer

You know your Web site needs an overhaul and you know you don’t want to do the work in-house. It’s time to write a Request For Proposal, or RFP, which you will then send out to prospective Web design firms for
bids. Be sure to also visit my article How to Write a Killer RFP (Request for Proposal) for Hiring An SEO Firm for more information.

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50% increase in traffic in 6 months

“Netconcepts has been instrumental in getting our WellaUSA.com site higher search engine rankings and in getting a lot more of our pages included into Google.”

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Bottom line focus for this online retailer

“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”

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Now #1 site for product development

“…In my six years association with you, I appreciate that you and members of NetConcepts have met those stress points and acted only with grace and understanding.”

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Website audit an eye opener - integrated approach appreciated

“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”

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500% increase in orders, 450% increase in traffic

“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”

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Strategies for Customer Promotions

Business-to-Business e-Marketing — Madison, WI

June 16th, 2001

Seminar by Stephan Spencer

  • Outbound e-mail marketing
  • Testing and measuring response
  • Website considerations
  • Search engines, keywords, and "landing pages"

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Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

Beauty Online 2001 — San Francisco, CA

March 26th, 2001

Seminar by Stephan Spencer

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution

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Mining for Sales in the E-mail Minefield

September 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.

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Applying Project Management to a Website

August 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

A website is no different from any other project: It must be thoroughly planned and managed throughout. Anything less than 100 percent effort in building a website is a sure-fire recipe for disaster. Objectives must be defined, briefs written, milestones set, and tasks assigned.

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